As a proponent of AI, adflex stands on the belief that AI can redefine promotion design, creative production, and media planning. However, due to the lack of case studies and real-life examples, it has been a daunting task to drive adoption of the technology in the country. adflex aims to change this narrative. Team adflex maintains close collaboration with clients’ teams across different departments for ideation, execution, and engagement. The resulting strong collaboration aids in business and communication planning, strategy formulation, and plan-do-check-act (PDCA) management for advertising operations. The company takes a consultative and educational approach to guide clients toward better AI decision-making and leverages examples, use cases, cast studies, to highlight AI’s value and educate clients and their teams on the best practices to redefine promotion design, creative production and media planning.

From the technical perspective, adflex shines with its high-precision analysis of holistic data (covering consumer, market, and other aspects) to bring out rich and actionable business insights for its clients. These insights aid marketing teams in connecting the dots to build consumer purchase patterns. Proactive consumer intelligence helps clients take the best foot forward and the automation reduces the operational overhead in terms of repetitive mundane tasks. Companies can iterate faster and move quickly toward building memorable creative. Needless to say, these unique initiatives and technology advances from adflex have bagged appreciation and recognition from both peers and client. Recently, Japan Marketing Research Organization recognized adflex for bringing strong AI-based marketing knowhow to help Japanese marketers streamline their customized AI-centric marketing strategy and solve their problems with AI tools.

The experts at adflex acknowledge that the right partnerships can not only boost the lease of knowledge and expertise but also enhance the ethos of the firm. To that end, adflex has partnered with Pattern89 for its AI marketing platform that uses data science to optimize ads. Pattern89’s ad optimization capabilities help a great deal in optimizing ads across social and digital platforms without incurring too many resources or time. So, marketing managers can make the best decisions quickly and make the most of the existing and upcoming opportunities.

Apart from Pattern89, adflex, in partnership with different AI vendors, has created an ecosystem of growth and success for providers, brands, and consumers. To elaborate, working alongside Dynamic Yield, adflex contributes to personalized customer experience. Dynamic Yield’s APIs facilitate extensive testing across all channels and the application of deep learning techniques for product rankings, and optimization analysis expertise. The company also empowers its clients with Facebook/Instagram ad optimization AI solutions like Zalster. In an instance, adflex implemented Zalster for one of its clients, enabling easy to access daily reports, delivery insights, forecasts, and more, anytime, and from anywhere. Besides improving strategy promotion and creative design, the successful implementation of Zalster led to a 60 percent lead increase in the client’s existing lead acquisition.

At time when AI-based marketing industry is at an inflection point, adflex is primed to help clients reap the benefits of the technology and stay ahead of the curve.