Numerous studies today reveal that the majority of viewers use a second device while watching television. While many organizations aren’t drawn towards this subtle trend, the creators of America’s Got Talent in conjunction with RTL CBS wanted to leverage the second screen phenomenon to enhance customer engagement and provide a wholesome consumer experience. This propelled them to implement AIQ’s turnkey Visual Recognition Technology (VRT). The AI-powered VRT–core offering of Singapore–based firm AIQ-was white labeled with company’s visual recognition app, incorporating lucky draws, games, and other interactive modules to completely arrest the attention of viewers watching the show. Consequently, America’s Got Talent witnessed 44 percent increase in their viewer engagement rates through prizes, 12 percent through exclusive content, and 42 percent through shop the look section.
By cashing in on the second screen habits of consumers through engaging content, America’s Got Talent encouraged its viewers to download their app, point their phones while the show aired to unlock prizes, exclusive content, shop-able experiences, and interactive quizzes. This, however, is one of the many examples that manifests the prowess of AIQ in revamping the entire O2O (Offline-to-Online) communication infrastructure. Merging the two acronyms AI (Artificial Intelligence) and IQ (Intelligence Quotient), AIQ truly justifies its name by providing intelligent visual solutions that include live TV Recognition, video recognition, and visual recognition. The firm is at the vanguard of content transformation initiatives and bridges the O2O media properties with its cutting-edge visual technology. This allows seamless integration of multiple platforms and channels, bolstering the interaction between users and offline and online content.
Our patented visual technology empowers consumers with the ability to interact with their favourite brands anywhere and anytime of the day. At AIQ, we redefine the way brands engage with customers
“Our patented visual technology empowers consumers with the ability to interact with their favorite brands anywhere and anytime of the day. Using our Intelligent Visual Solutions, businesses and brands can interact with their offline customers in real-time and engage them in online sales. At AIQ, we redefine the way brands engage with customers,” says Marcus S Tan, CEO of AIQ.
While the push towards ‘Smart Nation’ is evident in Singapore, AIQ works in tandem with traditional and multi-channel businesses with an attempt to digitize their business framework. By leveraging AI, AIQ’s Intelligent Visual Solutions enable organizations to interact with their offline customers, turning them into active online sales leads, thereby enhancing customer engagement. AIQ’s proprietary technology allows omnichannel interactions between users and brands, measures O2O customer engagement by analyzing offline and online content, and also increases brand loyalty by bridging the gap between O2O engagements.
By creating new avenues for customer engagement, AIQ’s Visual Recognition Technology (VRT) in its full capacity is capable of replacing the QR or barcodes with real images such as logos and even videos. This enables organizations to communicate with their customers on a personal level, augmenting engagement activities. Additionally, VRT brings cost-effective options to the table by allowing businesses to understand the effectiveness of their ad placements and also encourages digital advertisements.
The aforementioned overview of AIQ is just the tip of the iceberg. Presently, AIQ is invested in taking their visual and video recognition technology to a higher pedestal, benefitting other industry verticals. The firm has already penetrated major industries and has attracted a huge clientele. For instance, AIQ, at present, is developing visual identification solutions for the different stages of skin rash. “It is envisioned that by using the visual recognition technology in conjunction with deep learning, consumers can gauge the severity of eczema by placing the mobile device near to the affected area,” explains Tan. Besides, AIQ endeavors to optimize its vision technology in designing UAV drones that can be used by the civil administration, supermarkets, and FMCG companies. All in all, AIQ is poised for greater developments and aims to become the global leader in the computer vision technology realm.