While catering to its extensive client base spanning across multiple industries, Gridsum is not limited to big data; utilizing technologies such as natural language processing (NLP), knowledge graph, and machine learning, it automatically learns and understands different data, documents, and business logics to formulate effective solutions to real world problems.

Gridsum’s proficiency in data analytics and artificial intelligence is cemented by a multitude of collaborations across industries such as digital marketing, professional services (e.g. judicial & law), and industrials (e.g. oil & gas). Highlighting the challenges in digital marketing, Liu says, "Internet traffic space becomes cluttered as new forms of media continue to enter the marketplace at breakneck speeds.” Combating this problem is Gridsum's digital marketing AI solution that enables clients to analyze their ROI generated from every media stream and then help them formulate an effective marketing strategy. Moreover, the company also allows clients to smartly allocate their budget across a diverse set of media platforms by accumulating and analyzing historical data while recognizing invalid traffic. Thus, the solution allows organizations to use their marketing dollars intelligently and also achieve the desired business results.

Besides the digital marketing arena, Gridsum also caters to the judicial space by providing courts with an integrated, end-to-end smart court solution—a digital assistant— that supports judges before, during, and after the trials. The digital assistant facilitates judges with all the relevant information associated with a case by reading and understanding the legal documents. Also, the assistant utilizes voice and speech recognition to transcribe court proceedings and prepare the court verdict draft automatically. These advanced AI capabilities, thus liberate judges from the heavy work load and improve their productivity significantly. "Our service delivery does not stop at the courtroom. We also cater to the oil & gas industry, enabling them to gain essential information about both existing and new oil reserves possessing the potential to develop further. We do this by building a connected knowledge system by accumulating human knowledge and experience, connected with AI algorithms to achieve valuable insights on oil production prediction, and locating the petroleum drilling spot," adds Liu.

Since its inception in 2005, Gridsum has come a long way in the data analytics and AI space. The company, through its innovative strides, continues to deliver maximum value to its clients by improving their efficiency in product R&D and business operations while supporting them in their digital transformation. "We are also working on our partnerships with companies, developing smart energy solutions to help conserve energy, and create a sustainable future for the world," concludes Liu.