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Gridsum Holding Inc. [NASDAQ: GSUM]: A Data-Driven, Smart Growth
John Liu, CTOGridsum has been investing heavily in R&D to help firms easily leverage the technology and the innovation that the company has employed in its distributed computing infrastructure, big data platform, and enterprise AI. The company has applied its avant-garde technologies in a wide spectrum of industries, digital marketing being first on the list. Gridsum’s latest and comprehensive solution, Growthforce, is designed to enable firms better advertise their brand and improve customer loyalty. “Growthforce enhances not only marketing efficiency but the business results while reducing costs,” informs John Liu, CTO, who joined Gridsum to turn technology and innovation into real-world solutions for enterprises. Liu explains that they have adopted growth as the overarching objective under which the company is helping clients attract more online traffic toward their websites and their apps, and then convert the visitors into loyal customers.
Companies across industries have the advantage of our full stack of solutions to collaborate and expand their businesses and take a data-driven approach to achieve smart growth
With the combination of their marketing and intelligent CRM solutions, Gridsum Growthforce acts as a one-stop shop solution for customers to merge their online and offline marketing efforts to serve the customers better for business growth. A clientele comprising prominent brands like Gap and Coca-Cola stands as the testimony to Gridsum’s technology prowess.
Gridsum caters its big data and AI solutions for the legal space as well, combining the industry expertise to identify key issues existing in the landscape. The company has designed a cutting-edge system, IP Case Guidance Service Platform, which integrates multi-dimensional analysis and natural language capability to analyze verdicts, legal cases, and regulations approved in China. Legal experts can draw insights from the massive judicial information resources and have higher visibility in the trial processes, augmenting accuracy in decision making. IP Case Guidance Service Platform helps judges and lawyers in reducing the overhead of the manual processes involved. Liu asserts that it is their core initiative to ensure that the courts have the most up to date technology.
Gridsum is keen to extend the application of its unique technology to other industries. Currently, the company is dipping its feet into the Industrial Internet of Things (IIoT) with the aim to modernize and elevate the production efficiency and quality of manufacturing processes. Over the years, many manufacturing companies have been investing in IIoT, but data from the IoT devices have not been effectively collected or utilized. Grabbing the opportunity, Gridsum is bringing to bear its big data and AI prowess for the predictive maintenance of the equipment, according to Liu.
From the onset, Gridsum has been true to its mission to help enterprises and government organizations in China use data in new and compelling ways to make better-informed decisions and be more productive. “Companies across industries have the advantage of our full stack of solutions to collaborate and expand their businesses and take a data-driven approach to achieve smart growth,” concludes Liu.
